When the customer isn’t always right
In The Simpson’s second season episode “Oh Brother, Where Art Thou?”, Homer is given a job at Powell Motors by his half-brother Herb. With their cars losing ground to foreign competitors, Herb...
View ArticleWelcome Troy!
We are excited to welcome on board a new contributor to Think!, Troy Forrest. Troy is the Principal of 42 Mighty Sales Reps. In addition to his hectic schedule training and developing many of...
View ArticleIs Twitter now only for the hardcore?
Interesting to hear on Episode #164 of Mitch Joel’s awesome Six Pixels of Separation podcast that the barriers to entry for recent adopters may be getting too high. Where in the early days, or even 6...
View ArticleJason Dunstone on The Marketing Manifest
The Marketing Manifest is the official podcast of Marketing Magazine. In this first episode, host David Campbell goes deep into the minds of Jason Dunstone, managing director of Square Holes and Jeremy...
View ArticleBe like Drama
If you really want to get noticed in your market, you need to do something different. Don’t follow the competition. Make your own rules. Think outside the box. Deliver over and above what your...
View ArticleThink! Digital Session Wrap-Up and Slides
Last week, Jason and I presented to a room full of clients and agencies about the challenges traditional marketers face integrating digital into their strategy. Taking different yet convergent points...
View ArticleDitch the pitch, start the conversation
Digital Media published an article recently written by B&T writers based on a study by Light Speed Research that said Australians and Japanese were more resistant to overtures from brands on social...
View ArticleThe Generation Gap/Myth
In the second half of 2007, Square Holes worked with AIM SA and SA Great to conduct research into the attitudes and needs of younger workers [aged under 40]. Building on the success of the 2007...
View ArticleIntel Rock Star
Not sure when it started airing in Oz, but I came across this TVC from Intel over the weekend which I absolutely love! Instead of the product, the focus is on the culture and the personalities at the...
View ArticleTop 10 Consumer Trends
After much anticipation, here are Square Holes’ Top 10 consumer trends we have observed in 2009. Watch the video for a brief explanation of each one. Visible Gossip Lazy Advocates Sensible Youth Make...
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